Over the years, I have designed and built marketing software for the likes of Apple, created virtual reality experiences for Coca-Cola and Natwest, and developed complex price analysis tools for companies such as Google and Samsung.

But my experience goes beyond the code and the canvas. As a founder who successfully built and sold a tech company, I understand the business of technology.

I have been working in digital media and creative industries since 2000 and specialise in design and development of web software from initial concept, to prototype, to launch. As Managing Director of The Adhere Creative Ltd I managed hundreds of different projects including software development, web application build, marketing intelligence software, brand identity design and mobile applications.

As VP of Product at Opensignal I was responsible for overseeing the software product team, strategy and roadmap for Opensignal’s Digital shelf and subscriber analytics products, applications and systems as well as being heavily involved in the creative process itself. I come from a design background and have excellent all round technical knowledge that enables me to manage teams with a wide skill set and deliver complex projects and applications.

Previously, at Stickee and Magpie I was responsible for managing business pricing intelligence software 'Magpie' that provides daily business data to strategic pricing departments within large retailers and brands online, and consumer facing deal software 'PriceDropDonkey', providing retailers with an affiliate system for promoting price cuts and deals to a money saving consumer base.

I was also a Founding Director and Chairman of the West Midlands creative industries representative organisation 'Creative Republic' and have also judged other creative industry awards including the Media Innovation Awards.